Your business card is probably the most important component of your business stationery ensemble. An attractive business card printed on fine paper creates a positive first impression and is an important component of your firm’s public relations effort.
A business card should be designed to appeal to your target market. For instance, business cards for law firms or companies in the financial services industry tend to be quite conservative. An interior design boutique or web development firm may opt for a more trendy design. The use of color and intricate logo designs will limit your printing choices. If you are looking for engraved business cards, letterpress or thermograph cards, each color requires an additional printing pass and will increase your printing costs. Business cards tend to be printed on card stock of 64# weight. If you are looking for something more substantial, we recommend 96#.
Consult your local stationer for additional information on business cards or ask for our free guide to help you select the right business card for your business.